PDA News

Cingular Wireless offers new-look, Palm Treo 680

Little Sun | Editor-in-chief
Date: 12/08/2006

Cingular Wireless and Palm, Inc. today introduced the new Palm Treo 680 smart device, whose brand-new look, broad range of features and economical price will appeal to both consumers and business customers, just in time for the holidays. The Treo 680 quad-band world phone on the Palm OS platform, boasts Palm's hallmark ease of use to keep any user productive, all with a slim and compact feel. New smart device offers Cingular consumer and business customers a slim and sleek device packed full of functionality.

Cingular business and consumer customers will be able to better balance their personal and business lives, as the all-in-one Treo 680 seamlessly combines a compact, full-featured mobile phone with so much more, all at a competitive price. Users can do even more with their phone, from accessing email and editing documents at the airport to organizing photos and music while waiting for a friend at the coffee shop.

Market research firm In-Stat estimates that 25 percent of all wireless handsets worldwide will be PDAs and smartphones by 2011, which makes the Treo 680 the ideal phone both for feature-phone upgraders and new users.

The Palm Treo 680 is easy to use and affordable because of the multiple innovations it encompasses:

-- A new internal antenna enables a sleeker design;

-- An improved phone application on the Treo 680 smart device allows users to dial faster;

-- The ability to ignore calls with a quick text message lets users tell a caller "I'm in a meeting" or "Can't talk now";

-- The large, bright color screen is perfect for viewing email, documents or spreadsheets via DataViz Documents To Go, and even photos and movies;

-- The highly regarded built-in QWERTY keyboard has improved buttons, making it even easier to type emails or SMS messages;

-- The messaging application displays text-messaging conversations as "threaded chats," similar to IM, so users can see their entire conversation with a particular person; and

-- The Treo 680 smart device also can be used as an MP3 player and has an integrated digital camera, camcorder and video player, with simpler organization for photos and photo slideshows.

"The Palm Treo 680 will open up the popular Palm experience to a much wider audience of Cingular customers," said Jeff Bradley, vice president, business data services, for Cingular Wireless. "This next-generation Treo comes with all of the outstanding business features that Palm devotees have come to expect plus rich entertainment capabilities, and all at a very attractive price that will appeal both to businesses and individual users."

The Palm Treo 680 operates on Cingular's nationwide EDGE network, the largest national high-speed wireless data network in the United States with availability in more than 13,000 cities and towns, and along some 40,000 miles of major highways. Treo 680 users also can take their device with them abroad to make calls on six continents and over 190 countries, with wireless data roaming in more than 115 countries.

EDGE's widespread coverage makes the Treo 680 an ideal platform for business customers and consumers who want an easy-to-use way to check their email, send SMS, browse the Web and more.

"Palm remains focused on introducing Treo smartphones that are user-friendly and affordable for any audience -- from single users to wide-scale business deployments," said Tara Griffin, Palm vice president and general manager. "The Treo 680 from Cingular Wireless is an excellent proof point. We have a tremendous opportunity to serve customers the world over by helping them stay more connected to important people and information, whether it's through contacts and calendar, email, messaging, documents, web browsing, photos or music. This mobile phone enhances work and leisure time."

Business Customer-focused Solution

While Palm's ease of use and affordability are beneficial for new or upgrading consumers, business users also can take advantage of the Treo 680 smart device, because of the following:

-- Flexibility: The all-in-one Treo 680 smart device is ideal for deployment across any business, small or large, and offers the security and flexibility needed by IT departments for easy integration;

-- High return on investment: Because of its attractive price and ease of use, the Treo 680 brings increased mobile productivity to help businesses realize a quick return on investment, all in a budget-friendly smart device;

-- Staying productive: Phone, web, add-on business applications and more help customers stay in touch and on top of their work; and

-- Staying connected: Customers can access such Cingular-enabled wireless email solutions as Cingular Xpress Mail, Microsoft Exchange Active Sync, and Good Mobile Messaging from Good Technology, as well as POP3 and IMAP accounts.

"The Palm Treo 680 smartphone is a natural and affordable choice for our business," said Robert DeLille, chief executive officer of Creative Office Environments. "With more on-device memory and the availability of intuitive applications, such as Google Maps for Mobile, on the Cingular Wireless network, our workforce can be more productive and stay in touch with customers and colleagues."

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