Today’s users want an always-connected device for social media applications such as Facebook and YouTube, as well as great multimedia performance for recording and watching HD movies and videos on the go.




NVIDIA Corporation, the inventor of the graphics processor, today introduced a new platform, based on the NVIDIA Tegra 600 Series computer-on-a-chip that enables a $99, always-on, always-connected HD mobile internet device (MID) that can go days between battery charges.



This platform will enable OEMs to quickly build and bring to market devices that carriers can offer for as low as $99 —bringing broadband connectivity and all of the Web’s HD content to the masses.

“Mobile internet devices have evolved to provide consumers with the performance and connectivity required by today’s lifestyle,” said Michael Rayfield, general manager of the mobile business unit at NVIDIA. “Until now, consumers could get just another ‘gadget’ with limited functionality or a PC that’s not ‘always on’. A Tegra-based platform combines the best of both worlds.”

The Tegra MID delivers:

• 720p and 1080p video playback
• Days of use between charges
• Full Wi-Fi and 3G connectivity
• Optimized hardware support for Web 2.0 applications for a true desktop-class internet experience
• A complete software solution including Microsoft Windows Embedded CE OS, application viewers, full Internet browser, UI framework, board support package (BSP), software development kit (SDK), Web mail client, and more

“The next generation of smart, connected, service-oriented devices are centered around rich multimedia experiences and enhanced functionality,” said Mukund Ghangurde, Director, CE and Consumer Product Management at Microsoft Corp. “We are pleased to collaborate with NVIDIA to develop platform resources that assist OEMs in quickly bringing these new devices to market.”

In addition, NVIDIA partnered with ST-Ericsson to add 3G communication capability into this new platform, allowing for seamless connectivity, worldwide.

“ST-Ericsson together with NVIDIA have developed a Microsoft Windows Embedded CE implementation using the ST-Ericsson U335 and the NVIDIA Tegra which is ready for customer design development,” stated Jörgen Lantto, Chief Technology Officer, ST-Ericsson. “This solution takes advantage of the high volume, IOT tested and proven U335 modem solution together with NVIDIA which takes multimedia performance to a new level.”

ICD, a leading consumer ODM, also announced support of the new class of devices enabled by this new platform.

“ICD has long believed that there will be a new generation of innovative connected devices. Designing these devices around the Tegra platform will bring carriers an amazing level of functionality at prices as low as $99,” said David Hayes, President and CEO of ICD.

NVIDIA Tegra is the industry’s first single-chip computer capable of the rich high definition and internet experiences we’ve come to expect from our PCs, but on small pocket type devices. NVIDIA Tegra is smaller than a US dime (10-cent piece), designed from the ground up to enable the “visual PC experience” on a new generation of mobile computing devices while consuming the smallest amount of power.

NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce products, the professional design and visualization market with its Quadro products, the high-performance computing market with its Tesla products and the handheld, mobile market with Tegra.. NVIDIA is headquartered in Santa Clara, California and has offices throughout Asia, Europe, and the Americas.